The new mid-season sitcom starring Rob Schneider, which is to air on CBS January 12, is already attracting attention – and not all of it is good.

Originally called ¡Rob! – the show centers around a gringo character named, you guessed it, Rob, who marries into a Mexican family. However, after some complained about the annoyance of finding the “upside down exclamation point” on their keyboards, CBS changed the official name of the show to simply, Rob, although they will continue to use the exclamation points in promos.

(By the way, try holding down the Alt key and typing 0161 on the number pad… It’s like magic.)
Other criticisms across the Internet focus on the premise of the show. Cynical due to past experience, many Latinos voice concerns that the show will make the same tired, cheesy and or offensive jokes about piñatas, immigration and spicy food.

If their suspicions prove to be true, the show won’t last long. There are only so many gringo/Mexican jokes you can make before you run out of material.

If Rob, (or ¡Rob! – which I prefer), is to succeed, not only will the writers need to come up with creative story lines and fresh humor – they will have to win over the hearts of the Latino audience who have, for the most part, already decided they aren’t going to like it.

Read the full story at Fox News Latino