Describing it as the largest national effort to engage Latino voters in a U.S. presidential election, the Obama re-election team unveiled the “Latinos for Obama” campaign today.

“My mother always told me the biggest gift I could give her was a diploma I could hang in the living room, and without student loans I could not have gone to college,” said Lynnette Acosta, National Co-Chair and Florida organizer of Obama for America in one of several new Spanish-language campaign ads released today.

“Obama doubled the amount of grants available to students,” the ad goes on to say, stressing an issue important to Latino families. The ads are airing in Florida, Nevada and Colorado, three key swing state’s in this year’s election.

Acosta, who spoke of the deep poverty and hunger her grandparents endured before her family worked and made it to the middle class, was one of several Latino campaign organizers and politicians who spoke about the “Latinos for Obama” initiative via conference call this morning.

San Antonio, Texas Mayor Julián Castro, National Co-Chair for Obama for America, said Republican presidential hopeful Mitt Romney would be the most “extreme” President ever elected on the issue of immigration, a topic of importance to so many Latinos. Castro said Romney has repeatedly said the Arizona law is a “model” for the nation and has time and again voiced his opposition to the Dream Act.

Read the full story at NBC Latino