Modern technology has made campaigning much easier in some ways. It’s now possible to raise millions in small donations through the Internet, host Facebook town halls and galvanize millions of supporters through Twitter. An ad can be released on YouTube and attract enough media coverage to make it worthwhile without spending a dime on TV time.

Technology is also a double-edged sword that’s made campaigning more complicated. A candidate’s every word can now be captured by modern technology and live in e-perpetuity. There is no such thing as wiping the slate clean after the primary. Candidates should be read their Miranda Rights before beginning a campaign. Anything they say can and will be used against them.

How can Mitt Romney contend with some of the things he said during the primary campaign which will come back to haunt him in the general election? He needs to gracefully pivot. Nowhere is this more true than in his outreach efforts with Hispanics.

Romney cannot Hispander (blatant pandering to Hispanics, usually involving mariachi music and merciless butchering of the Spanish language). He cannot flip-flop on immigration (again). He’s fought the flip-flopper label for years, and neither the right that still doesn’t entirely trust him nor the left that is salivating to defeat him will let him get away with a drastic change of position.

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