Everyone from independent filmmakers to executives at Latino-centric television channels are betting that web video with content aimed at U.S. Hispanics is a winning formula in the age of the new-fangled wild wild web.

“We set out to create a new American Latino sitcom, which speaks more to the realities of English-language Latinos in the United States,” says Julia Grob, producer and actress in East Willy B, a multiplatform Latino web series about gentrification coming to their neighborhood.

The six-episode pilot season has garnered 100,000 views thus far. As the team prepares to launch its second season, it has asked for “50k in 50 days” on crowdfunding site Kickstarter. The $50,000 would go towards funding full production of the second season. The show has raised $10,540 in 16 days thus far.

Grob says East Willy B exists because it is something people want which was unavailable before.

“The impetus was the void we see in the mainstream cable networks and their limited visions of Latinos portrayed over and over again,” she says. “For most of us, it’s far from our lives and realities. And we chose the digital space to tell our stories because of all the possibilities it has.”

Read the full story at NBC Latino