New Romney ad courts Hispanic vote (Video)
The Romney campaign is set to debut its first political ad since the end of the competitive republican primary season, called Día Uno or Day One in key states this week, in the hopes of attracting more Hispanic voters towards the Romney campaign.
Only 31-seconds-long, the ad imagines the first day of a Romney presidency, touching on creating jobs, reforming taxes and getting rid of Obama Care and concluding with the tagline, “Soy Mitt Romney y apruebo este mensaje.”
While the content of the video is nothing new to the Romney campaign, the audience it is aimed at, Hispanic Americans, is a populace that Romney has not focused his attention on as much so far in the campaign, as the Huffington Post pointed out earlier this month.
During the Republican primary, Romney took a more conservative stance on issues like immigration to appeal to the base of the Republican Party, which distanced him from many Hispanic voters. That, along with Romney’s lack of support for the Dream Act, hurt him significantly among the Hispanic demographic, the New York Times reported.
However, now that the primary season is over, Romney can return to more moderate political stances which will appeal to a broader base, reported Politico.
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