On Wednesday afternoon in the nation’s capital, Mitt Romney will speak to the Latino Coalition’s annual economic summit, the latest attempt by the presumptive Republican nominee to make inroads with the country’s fastest-growing voting group.

Since securing his position as the GOP’s standard bearer, Romney’s outreach to Latino officials and voters — at least in public — has been meager. But his speech this week, coupled with the launch of his first Spanish-language television ad of the general election season, could indicate that Romney is preparing to increase his efforts to appeal to Latino voters, who were largely turned off by his primary campaign.

For at least a month, if not longer, the former Massachusetts governor has sensed “doom” with Latino voters in this election, as he recently told a group of donors at a closed-door meeting in Florida. Romney trails President Obama by over 40 points among Latino voters in most national polls. If Romney cannot boost his standing among Latinos to around 40 percent support, then according to Republican strategist Ana Navarro, “he can kiss the White House goodbye.”

Wednesday’s speech, scheduled for noon ET, promises to offer Romney one of his first chances to convince Latinos he deserves a second look.

The Republican candidate has already provided glimpses of the case he’ll make to Latinos to support him at the ballot box, it’s an argument that’s not much different than the message he’s delivered to the general population.

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