Hispanic women are smartest shoppers
Hispanic women represent the most passionate and proactive shopper segment searching for the best deals across all retail channels, according to WSL/Strategic Retail, an authority on shopper behavior and retail trends.
The finding was revealed as part of the Company’s How America Shops MegaTrends report, Moving On 2012, which noted that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.
“Hispanic women are an important population to watch as early adopters of the future of shopping,” said Candace Corlett, president of WSL/Strategic Retail. “To achieve the American Dream of having it all, Hispanic women shop more creatively than other demographics, utilizing every savings opportunity to get what their families need at the lowest price.”
Nearly 60 percent of Hispanic women use apps to search for the lowest price.
– 53 percent make it a point to search online before going shopping.
Read the full story at Hispanic Business