A leading labor union and allied super PAC are launching a multi-million dollar ad campaign hitting Mitt Romney for his notable primary-season blunders while seeking to drive a wedge between him and Hispanic voters.

The Spanish-language spot, paid for by the Service Employees International Union and sponsored by Priorities USA Action, will air in Colorado, Nevada and Florida, key swing states with large Hispanic populations. With 4 million dollars behind it, the campaign is one of the largest of the cycle to target that increasingly influential voting bloc.

“In the primary process, Mitt Romney embraced the most extreme policies in the history of the Republican party. Latinos say they are insulted and angry when they watch Romney, a multi-millionaire with a couple Cadillacs, joke about his ‘unemployment’ status,” said Eliseo Medina, Secretary-Treasurer of SEIU. “When Latinos hear Romney, in his own words, they really know what’s going on and what he is saying.”

To prove that point, the ad shows Hispanic voters’ real-time reactions as they listen to clips of Romney making the slip-ups that plagued his primary campaign. As the former Massachusetts governor says that he too is unemployed, or that he’s not concerned about the very poor, a man and a woman are shown shaking their heads in disbelief.

“It’s easy for him to say that, since he doesn’t have the same necessities as us,” the man says. “When you are really out of work … you are worried, you don’t want to laugh or make fun of anybody.”

Read the full story at The Huffington Post