Latino music industry seeks new talent on different platforms
Discovering new Latino musical talent is one of the chief concerns of the industry, which consequently reaches out to the very young by means of contests on different platforms.
One such project is a new contest that seeks promising talent via an online platform that will take the winner to Los Angeles for recording sessions with Sebastian Krys, a producer who has worked with renowned artists like Shakira, Ricky Martin and Carlos Vives.
To produce that competition, Tr3s, an affiliate channel of MTV, struck up an association with Ourstage.com, a site with more than 17 million users, to launch the contest “Dame un Break” (Give Me a Break).
Contestants upload their music videos to Ourstage.com, while fans visiting the site begin to vote for their favorites.
“We’re very excited about taking part in discovering and grooming new talent. Music is in our DNA, and we’ve had a great run discovering talent, from Juanes to Prince Royce,” Jose Tillan, executive vice president of Tr3s, told Efe.
The public can cast their votes up to June 25 to choose the top 40, after which the winner will be announced in late July.
The contest winner will fly to Los Angeles to work with Krys, winner of four Grammys and nine Latin Grammys, on the original song and music video to be aired on Tr3s.
Read the full story at Fox News Latino