Barack Obama got overwhelming support from Latino voters in 2008, helping him win the White House. Mitt Romney hopes to hold down that margin this year. So both campaigns are targeting Latino voters in TV ads.

President Obama and the presumptive Republican nominee are both scheduled to address Latino leaders later this week in Florida. And after the president’s announcement Friday, putting a stop to some deportations, immigration reform will likely be front and center.

The Obama re-election team has the more elaborate campaign aimed at reaching Latino voters. The most recent spots feature Obama volunteers speaking with Latino families and talking about their own life experiences and concerns about health care and education.

In a Spanish-language ad, Daniella Urbina, a field organizer for Obama in Denver, says: “I’m the first one to go to college in my family. I think President Obama understands us — he understands what it’s like not to have what everyone else has.”

The Obama campaign has reportedly spent nearly $2 million on the ads, which are airing in Florida, Nevada and Colorado. Obama won all three of those states in 2008, and all are expected to be closely contested this year.

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