President Obama’s reelection campaign is targeting Latinos with ads that focus on a subject that might not be the first to come to mind: healthcare.

The Obama campaign has spent more than $2 million on Spanish-language ads since mid-April, in addition to the $4 million the pro-Obama super PAC Priorities USA Action and the Service Employees International Union (SEIU) have committed to spending this summer, Politico reported this weekend. Romney, however, has spent only $110,000 on Spanish-language ads during the general election.

Obama’s Spanish ads have been running for some time now, but the central theme of most of them — healthcare — has taken on an added significance since the Supreme Court ruled to largely uphold the law last week. The well-funded series of Spanish-language television and radio spots that tout the president’s healthcare overhaul are on the air in swing states with high Latino populations such as Nevada, Colorado and Florida.

Put more simply, the crux of the president’s argument to (Spanish-speaking) Latino voters in battleground states that could decide the election is this: reelect me because I passed a sweeping overhaul of the U.S. healthcare system.

The focus on healthcare is notable because almost none of the president’s own ads feature immigration, the topic that usually gets the most attention in the context of Latino issues.

Read the full story at Univision News