Mitt Romney’s campaign is spearheading its own initiative to acquaint Latinos with the Massachusetts governor by ”cutting through the clutter” before November. With an estimated 51 percent of Hispanic voters identifying as independents, according to a recent USA Today/Gallup poll, the Latino vote is still in full swing.

That is precisely why the Juntos con Romney initiative, the Hispanic Steering Committee for Republican nominee Mitt Romney, is positioning itself in key battleground states to launch a series of messages that counters Obama’s reelection campaign.

“A lot of Latinos are just getting to know who Mitt Romney is and really that’s what our efforts on the Hispanic Steering Committee are really all about,” Hector Barreto, a National Chairman of the “Juntos con Romney” committee, told VOXXI.

“It’s really making sure that we get information out and introduce Mitt Romney in the most effective way possible to garner the support he’s going to need to win this election,” Barreto said. “They know all about Obama. I believe they’re going to be looking for an alternative.”

And “Juntos Con Romney” is trying to give it to them. Barreto said they have gotten good feedback about the Spanish-language TV ads that feature the candidate’s son, who speaks fluently, and plan to do more in key markets.

Read more at VOXXI.com