MundoFox hopes to grab Latino viewers from rivals Univision and Telemundo
A quarter century ago, Fox figured there was room for more than just three big TV networks. It created Fox Broadcasting, which would redefine television with shows such as “Married … With Children,” “The Simpsons,” “24″ and “American Idol.”
Now, Fox is hoping to stage an encore.
Rupert Murdoch’s company on Monday unveiled MundoFox, a new Spanish-language broadcast network. A joint venture with Colombian powerhouse RCN Television Group, the network will challenge the Spanish-language media dominance of entrenched rivals Univision Communications and Telemundo.
“It is a fascinating move, and it has the potential to really make an impact,” said Diana Bald, a senior vice president at advertising firm ID Media.
Fox and RCN have chipped in an estimated $100 million to hire staff, develop programming and launch the service. The network and its national news team will be based in Los Angeles, unlike Univision and Telemundo, which both operate from Miami.
Fox is banking on the L.A. location to give MundoFox a competitive edge by absorbing the region’s Mexican-American culture. Two-thirds of Latinos in the U.S. are of Mexican heritage.
Read more at the LA Times