Latino voters let down by Obama, not enthused by Mitt Romney
But with a commanding lead among Latinos over GOP nominee Mitt Romney in the polls, Obama’s challenge isn’t winning over more voters—it’s motivating them to head to the polls.
On Nov. 4, 2008, a record-breaking 10.2 million Latino voters cast ballots in the U.S. presidential election—a 25 percent jump over the 2004 tally. Obama won nearly 70 percent of those votes, targeting the fastest-growing segment of the electorate with bumper stickers reading “Obámanos,” promises of immigration reform, and a vague-but-positive slogan of “hope.”
Four years later, the economy remains stalled and the unemployment rate for Latinos hovering between 10 and 11 percent.
Obama set new records for deporting undocumented immigrants and failed to pass the DREAM Act — let alone the comprehensive immigration reform he promised. In January, a Latino Decisions poll found 53 percent of Latino voters were “less enthusiastic” about Obama than in 2009.
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