Romney gains among Latinos post-convention
After a week in the spotlight in which many prominent Latinos took to the stage at the RNC Convention, the impreMedia/Latino Decisions tracking poll finds a noticeable bump in support for Romney and Republicans among Latinos, as reported by Pilar Marrero. The question will be can they sustain it, or will the new found support erode after the Democrats get their turn in Charlotte. In the second week of the impreMedia/Latino Decisions tracking poll Romney stands at 30%, up from 26% in week 1, and also improved his favorability from 27/55 (net -28) to 31/54 (net-23). While the clear majority of Latino voters continue to support Obama, this is the first time Romney has managed to climb to 30% of the Latino vote in the 10 months that impreMedia/Latino Decisions has polled on an Obama-Romney match-up.
In addition to Romney, the Republicans may have made some small in-roads with their presentation of Latino elected officials such as Susana Martinez, Brian Sandoval and Marco Rubio. The tracking poll asked, “During the Republican National Convention Latino elected officials such as Senator Marco Rubio and Governor Susana Martinez were given prominent speaking roles. Does this give you a more favorable or less favorable impression of the Republican Party, or does it have no effect on how you feel about the Republican Party?” Overall, 21% said they had a more favorable impression, 7% said less favorable and 62% said it had no effect. Although a large majority said the Latino RNC speakers had no effect on their view of Republicans, among those who did take this into account, we found a 3-1 advantage for Republicans in favorability.
Read more at Latino Decisions