English-language television executives and advertisers desperately want to appeal to the more than 50 million Latinos in the United States, especially those who are young, bilingual and bicultural.
Latinos are more likely than other Americans to watch online videos, but there hasn't been much of an effort to develop special content for them — until now.
The latest campaign to cause a buzz is a pizza giveaway — if the order is done in Spanish. A simple “Pizza, por favor” is enough to get the customer a free large pepperoni pizza on the evening of June 5.
U.S. companies have been pursuing emerging markets in Latin America in recent years, but a new Nielsen report says Hispanics at home also are an important market that shouldn't be neglected.
On Wednesday ESPN will introduce the first Spanish television ad for the network’s signature news program, SportsCenter.
Advertisers using Facebook’s self-serve ad platform have always had a few different options when targeting users. Now an “Ethnic” option has been added with only one choice: Hispanic (US).
One number where it is very easy to see the obvious opportunity is the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.
In one of the fastest growing markets for media and mobile, what is the new lingua franca?
More and more companies and advertisers have been launching initiatives and products specifically aimed at attracting more Latino consumers, considering that the purchasing power of U.S. Hispanics is expected to grow 48 percent to $1.6 trillion between 2011 and 2016.
The Arab American Association of New York released a video on Wednesday calling for Americans to “boycott bigotry” after retail giant Lowe’s pulled all their advertisements from a TV show about Muslims.
As with other children and adolescents, marketing may also have a powerful influence on the health behaviors of Latino youth.
Latinos are currently the most populous and fastest growing U.S. ethnic minority, and according to recent estimates, nearly 40% of Latino children and teens are overweight and more than 20% are obese.
With the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.
According to a new report on spending by Latino consumers on personal care products and services grew from $5.3 billion to $7.5 billion between 2000 and 2009, an increase of 41 percent.