Ratings mean ad dollars and this year, telenovelas’ stellar performance helped Univision and Telemundo pull in a record $2.15 billion in early advertising commitments. Marketers spent $4.83 billion on Spanish-language television last year, according to Kantar Media.
In an effort to better reach the growing Latino population, Yahoo and the Ram Truck brand have teamed up to launch "La Banda Ram," a dedicated Mexican regional music channel.
A new study conducted by Yale University suggests that soft drink and other sugary beverage manufacturers target their marketing campaigns to Latino and African-American children and teenagers.
This is a first in TV history: In what could be a response to the growing numbers of Latinos and out $1 trillion spending power, all the major English-language networks are planning shows that revolve around Latinos.
Spending in Hispanic Media rose 14% to $4.3 billion in 2010, according to a new study by the Association of Hispanic Advertising Agencies.
To capture the Hispanic vote, politicians need to forget their obsession with the immigration issue, remember that Latinos are important swing voters and advertise in Spanish, according to an Advertising Week panel called "Will Latinos Elect Our Next President?"
New online community, powered by BlogFrog, seeks to connect Latina bloggers with each other and with household brand advertisers.
In a world of information overload, data overexposure and an over preached "50 million strong with $1 trillion in buying power" message, maybe it is time to recap and list the reasons why businesses seeking incremental growth cannot afford to continue to test or ignore the Latino powerhouse.
A group calling itself Keep Conservatives United has come up with a radio spot that will start airing on stations across South Carolina, THE AD MAKES it clear that Michelle Bachmann wants to crack down on all those foreigners in this country, while saying that Rick Perry as the governor of a border state is somehow at fault for letting them in.
“The Hispanic community is rapidly growing online and we thought it was time to provide them with some content,” said Nydia Sahagun, Sears' director of multicultural marketing. The show “is really about the bond between Latina friends and family.”
With a Karl Rove-designed ad targeting Hispanic Americans and Marco Rubio a VP possibility, Democrats must woo Latino voters
With a fervor normally unleashed closer to elections, Republicans and Democrats are making pitches to Latino voters, but both parties face skepticism.
Retail industry leaders are seeking better ways to lure the Latino dollar as Hispanic purchasing power grows apace. More than 400 retail industry leaders gathered at a conference held by the International Council of Shopping Centers this week in San Antonio to learn how to tap into the growing Hispanic consumer base.
A new ad campaign for the New York International Latino Film Festival makes fun of those clichés with the goal, its organizers say, of attracting attendees while also drawing attention to the blatant stereotyping of Latinos and others in some big budget movies.