President Obama has built an overwhelming lead among Latino voters, a nationwide USA TODAY/Gallup Poll of Hispanics finds.

The word of the ideologue seems to be more powerful than the word of God when it comes to the growing Latino population. By that, I mean that it seems even Latinos who would be predisposed socially to lean toward the Republican Party can be scared off by those ideologues who persist with their rants that wind up demonizing so many of their ranks.

A new Gallup poll has illustrated that Obama's popularity has sunk among both Latinos and whites (48 percent and 33 percent respectively). There's no doubt the White House is frustrated with the sinking Hispanic numbers. And they've been trying very hard, since the 2012 campaign got underway, to show the Latino community that they care about the issues impacting Latinos.

That Gallup study shows that 25 percent of “very religious” Latinos identify with the Republican Party, compared to 45 percent who call themselves Democrats. When it comes to “non-religious” Latinos, 19 percent say they’re Republican, while 56 percent claim to be Democrats.