Every July, fans of Latin alternative music gather in New York for the Latin Alternative Music Conference (LAMC) to see and hear their favorite bands and maybe catch a peek at artists who will become big stars.

This year's four-day LAMC fluctuated between being repetitive and innovative; it was buzzing with fresh new faces and at times lagged from disappointing attendance.

July draws near, and with it, one of the biggest events for Latin music in the US. The LAMC, or the Latin Alternative Music Conference.