Every July, fans of Latin alternative music gather in New York for the Latin Alternative Music Conference (LAMC) to see and hear their favorite bands and maybe catch a peek at artists who will become big stars.

"The Latin Alternative," is a 2-week-old program of cutting-edge Spanish-accented music, from neo-funk to cumbia-laced electronica, airing on Cal State Northridge's radio station KCSN-FM.

This year's four-day LAMC fluctuated between being repetitive and innovative; it was buzzing with fresh new faces and at times lagged from disappointing attendance.

The annual Latin Alternative Music Conference (LAMC) kicks off in the Big Apple Wednesday with performers sure to get music junkies bumping and grinding to all types of rhythms and beats.

July draws near, and with it, one of the biggest events for Latin music in the US. The LAMC, or the Latin Alternative Music Conference.