The latest campaign to cause a buzz is a pizza giveaway — if the order is done in Spanish. A simple “Pizza, por favor” is enough to get the customer a free large pepperoni pizza on the evening of June 5.

According to new research from the National Coffee Association (NCA), coffee consumption is stronger among Hispanic Americans than their non-Hispanic counterparts.

A new survey says that Hispanic spending on mobile devices over the holidays may have reached up to $5 billion.

More and more companies and advertisers have been launching initiatives and products specifically aimed at attracting more Latino consumers, considering that the purchasing power of U.S. Hispanics is expected to grow 48 percent to $1.6 trillion between 2011 and 2016.

According to a new report on spending by Latino consumers on personal care products and services grew from $5.3 billion to $7.5 billion between 2000 and 2009, an increase of 41 percent.