Jennifer Lopez has joined forces with NuvoTV, an English-language cable network (formerly known as SíTV) targeting U.S. Latino.
Last week's television upfronts in New York featured a distinct Latin flavor for the first time -- and marked a coming-out party of sorts for a new player in the Latino TV marketplace, MundoFox.
Everyone from independent filmmakers to executives at Latino-centric television channels are betting that web video with content aimed at U.S. Hispanics is a winning formula in the age of the new-fangled wild wild web.