Hispanics buy brands that empower their cultural relevancy
There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics.
Study: Hispanic purchasing power surges in US
Hispanics have the greatest purchasing power of any US ethnic group and taken together will soon represent the world's ninth largest economy, marketing analysis firm Nielsen said Thursday.
Arizona Latinos flex growing economic muscle
Hispanics represent $40 billion of purchasing power in Arizona, a state where Latinos have been buffeted by the effects of harsh laws targeting undocumented immigrants.
Advertisers seek inroads into growing Latino consumer base
More and more companies and advertisers have been launching initiatives and products specifically aimed at attracting more Latino consumers, considering that the purchasing power of U.S. Hispanics is expected to grow 48 percent to $1.6 trillion between 2011 and 2016.