Latinos are more likely than other Americans to watch online videos, but there hasn't been much of an effort to develop special content for them — until now.
One number where it is very easy to see the obvious opportunity is the Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.
With the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.
According to a new report on spending by Latino consumers on personal care products and services grew from $5.3 billion to $7.5 billion between 2000 and 2009, an increase of 41 percent.
Why Latinos Are Social? Age is a key factor. Latinos are younger than the general population, so it makes sense that they are more open to new technologies and interact more with other people. If you look at the statistics, Latinos spend much more time than the average American tweeting, posting on Facebook, etc.
For the past several years, digital music sales have been touted as the saving grace of a music industry whose sales have steadily plummeted. But in the Latin music realm, the promise just hasn’t materialized, sales of Latin albums have slipped for the fourth consecutive year.
Big brands are using hipper, more sophisticated campaigns with Latin celebrities and parties to help connect with consumers.