Discovering new Latino musical talent is one of the chief concerns of the industry, which consequently reaches out to the very young by means of contests on different platforms.
Calle 13 has created a partnership with UNICEF, MTV Latin America and Tr3s to launch the global campaign "MTV EXIT" which seeks to raise awareness about human rights, exploitation and human trafficking in Latin America and Spanish-speaking communities in the U.S.
The Máximo report, conducted by Latino media and marketing firms found that “New Generation Latinos” want to see content in which “they are the star”—i.e., to have their lives and interests represented on television.
Buoyed by the ratings success of its first teen telenovela, "Ninas mal" (Charm School), last year, MTV Latin America is ramping up original production with a second telenovela in the works, "Popland."
There may be tons of regional Mexican bands, but Los Tigres del Norte are proving that they are ‘Los meros mas meros,’ launching the first ever Regional Mexican MTV Unplugged concert.