YouTube network plays well with Latino audiences
Latinos are more likely than other Americans to watch online videos, but there hasn't been much of an effort to develop special content for them — until now.
Latino web series are the new black
Everyone from independent filmmakers to executives at Latino-centric television channels are betting that web video with content aimed at U.S. Hispanics is a winning formula in the age of the new-fangled wild wild web.
NM tourism ad seeks “light-skinned” Hispanics
New Mexico's new tourism ad has set traditional and social media was abuzz over the ad's "real people" casting notice, which called for Caucasian or "light-skinned" Hispanics to star in the spot.
Calle 13 and other ‘revolucionarios’ to be honored for social media activism
With the the biggest meeting of entrepreneurs and digital media innovators in the world just around the corner at SXSW, the Revolucionario Awards are honoring Latinos in social media.
Facebook ads can now be targeted to U.S. Latinos with new ethnic option
Advertisers using Facebook’s self-serve ad platform have always had a few different options when targeting users. Now an “Ethnic” option has been added with only one choice: Hispanic (US).
White house summit asks, “Why don’t hispanics vote?”
Amongst many of the issues discussed Saturday during the White House Hispanic Action Summit were the power of the Hispanic vote and the lack of Latino turnout during elections.
Texting replace robocalls to reach Latinos
Forget Robocalls. The Obama campaign is spending thousands on Robo-texting to reach the Latino vote.
Official Latino SXSWi event seeking nominations for inaugural Revolucionario Awards
Billed as The Social Revolución, the official SXSWi Latino event is recognizing Latino achievement in social media.
“We love it when you speak Spanglish”
In one of the fastest growing markets for media and mobile, what is the new lingua franca?
The viral immigration meme: Did you see the success story?
Dubbed "The Immigration Picture That Set Facebook on Fire," a new internet meme is the latest viral hit raising awareness about immigrants and migrant farm workers.
Texas Democrats reaching out to young Latinos
The Texas Democratic Party (TDP) is using anti-Latino rhetoric of Republican politicians in order to attract young Latino voters as part of their new outreach effort dubbed “La Promesa Project.”
Marketing has heavy influence on Latino childhood obesity
As with other children and adolescents, marketing may also have a powerful influence on the health behaviors of Latino youth.
Today’s Love: Trio of siblings from Mexico cover Adele’s ‘Rolling in the Deep’
A talented trio of siblings from Mexicali, Baja California have taken the internet by storm with their cover of Adele’s hit “Rolling in the Deep”.
The Latino digital divide
Latinos are widely recognized as leading technology adopters – from mobile phones and devices to tablet computers, Latinos lead Americans in purchasing, and using this technology. Despite these facts, the digital divide has yet to be addressed is in two areas.